COOKIE POLICY

Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors to their sites.

They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. A cookie contains a unique number, which is used to recognise your computer when a user of your computer or mobile device returns to a website that it has visited previously. We use cookies to enhance the online experience of our visitors (for example, by remembering your preferences and letting you navigate between pages efficiently) and to better understand how the Website is used. Cookies may tell us, for example, whether you have visited the Website before or whether you are a new visitor.

There are two broad categories of cookies – ‘first party cookies’ and ‘third-party cookies’:

  • First party cookies are cookies that are served directly by the website or mobile device operator to your computer. They are used only by the website operator to recognise your computer or mobile device when it revisits that site.

  • Third party cookies are served by a service provider on behalf of the website operator, and can be used by the service provider to recognise your computer or mobile device when it visits other websites. Third party cookies are most commonly used for website analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognise your computer when you open your browser and browse the Internet again.

This Website serves only the following cookies to your computer or mobile device:

  • Historical Viewing – the www.purplemustard.co.uk website relies on cookies to track users’ previous interactions on its pages.

  • Unique Visitors – Cookies are a major component of unique visitor tracking. They tie all the activity of a visitor into a single visit, and are used to determine when a visit ends.

  • Activity – Cookies store vital information about each visit. They store the start time of the current visit and keep track of how many pages have been viewed so far. If a visitor closes the browser or is inactive for too long, the cookies will indicate that the visit has ended.

  • Cookies store the date and time of the visitor’s first visit (allowing for calculations of how many visits it took to convert). The total number of visits from the visitor is stored in cookies, too.

  • Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of the Website.

You can block cookies by using the opt-out links provided or by changing your browser settings so that cookies from the Website cannot be placed on your computer or mobile device.

Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, is available at www.allaboutcookies.org and www.youronlinechoices.com.

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